Terms of Service

LeadWave LLC
Effective Date: May 12, 2026

These Terms of Service (“Terms”) govern your use of the website, services, software, systems, automations, websites, forms, communication tools, review request workflows, AI-assisted tools, and related services provided by LeadWave LLC (“LeadWave,” “we,” “us,” or “our”).

By accessing our website, purchasing services, using our systems, submitting information, communicating with us, or using any service provided by LeadWave, you agree to these Terms and our Privacy Policy.

If you do not agree with these Terms, you should not use our website or services.

1. Services Provided

LeadWave provides digital marketing, website, automation, and customer communication services for businesses. Our services may include, but are not limited to:

• Website design and development

• Landing pages and lead capture forms

• CRM setup and configuration

• Missed call text-back automations

• Automated customer follow-up workflows

• Appointment reminders and booking-related automations

• Google review request workflows

• Customer feedback systems

• All-in-one inbox and customer communication tools

• SMS, email, chat, and related messaging workflows

• AI-assisted automations

• AI voice bot and call-handling systems

• Consulting, strategy, setup, implementation, and support services

Specific services, pricing, deliverables, timelines, and responsibilities may be described in a separate proposal, invoice, order form, agreement, statement of work, or written communication between LeadWave and the client.

2. Use of Our Website and Services

You agree to use our website and services only for lawful purposes. You may not use our website, systems, automations, or services to:

• Violate any law, regulation, or third-party right

• Send spam, unlawful marketing messages, or unauthorized communications

• Mislead, deceive, harass, or harm customers or third parties

• Collect or process personal information without proper consent

• Upload malicious code, viruses, or harmful software

• Interfere with the security or functionality of our systems

• Use our services in a way that violates platform policies, including Google, email providers, SMS carriers, social media platforms, review platforms, or other third-party services

LeadWave reserves the right to suspend or terminate services if we believe a client is using our systems unlawfully, abusively, deceptively, or in violation of these Terms.

3. Client Responsibilities

Clients are responsible for providing accurate business information, content, branding assets, account access, approvals, and instructions necessary for LeadWave to perform services.

Clients are solely responsible for:

• The accuracy of their business information

• The truthfulness of claims made on their website or in marketing materials

• Their products, services, pricing, warranties, and customer promises

• Compliance with laws applicable to their business and industry

• Obtaining proper consent before contacting customers

• Honoring opt-outs and unsubscribe requests

• Ensuring their use of SMS, email, AI tools, review requests, and automations complies with applicable laws and platform rules

• Reviewing and approving content, workflows, websites, messages, and automations before use

LeadWave may provide templates, automations, copy, workflows, or recommendations, but the client is responsible for reviewing and approving them before they are used with customers.

4. SMS Messaging Terms and Compliance

LeadWave may provide SMS messaging services for itself or on behalf of clients. These services may include appointment confirmations, appointment reminders, missed call follow-ups, customer support messages, review requests, service updates, and related communications.

By providing a mobile number and opting in to receive SMS messages, recipients agree to receive text messages related to the services, appointments, inquiries, or communications they requested.

Message frequency may vary depending on the service, business, appointment activity, customer interaction, and automation setup.

Message and data rates may apply.

Recipients may opt out of SMS messages at any time by replying STOP. After replying STOP, the recipient may receive a final confirmation message and will not receive additional SMS messages unless they opt in again.

Recipients may reply HELP for assistance or contact LeadWave at:

[email protected]

Wireless carriers are not liable for delayed or undelivered messages.

Clients using LeadWave SMS services are responsible for ensuring they have proper consent to message their customers and that their messaging practices comply with applicable laws, including the Telephone Consumer Protection Act, CAN-SPAM where applicable, CTIA guidelines, carrier rules, and any other applicable communication laws or industry requirements.

LeadWave is not responsible for penalties, claims, carrier filtering, account suspension, message blocking, or damages caused by a client’s failure to obtain proper consent or comply with applicable messaging rules.

5. Customer Review Request and Feedback Workflow

LeadWave may provide review request and customer feedback automations designed to help businesses request reviews, collect customer feedback, identify service issues, and improve customer communication.

Our customer review workflow is designed to help businesses collect feedback, improve service quality, and make it easier for customers to share their experience when appropriate.

This workflow may ask a customer to provide a satisfaction rating or feedback by text message, form, or another communication method. Depending on the customer’s response, the workflow may take different actions.

For example:

• The system may send eligible customers a public review link, such as a Google review link, when review requests are permitted by applicable laws, platform policies, and the client’s approved workflow.

• The system may also collect private feedback so the business can understand concerns, follow up when appropriate, and improve the customer experience.

• Customer feedback may be routed to the business so the business can review concerns, follow up when appropriate, and improve service quality.

Clients understand and agree that any review request or feedback workflow must be reviewed, approved, and used in compliance with applicable laws, platform rules, and the client’s own business policies.

6. Review Platform and Legal Compliance

Clients acknowledge that review platforms, including Google, may have their own rules, guidelines, and policies regarding review solicitation, review filtering, incentives, fake reviews, customer feedback, review suppression, and public review requests.

Clients are solely responsible for ensuring that their review request practices comply with all applicable laws, regulations, and third-party platform policies.

LeadWave does not guarantee that any review request or customer feedback workflow will comply with every review platform’s current or future policies.

Clients agree not to use LeadWave services to:

• Create fake reviews

• Buy reviews

• Incentivize reviews in a prohibited way

• Misrepresent customer sentiment

• Threaten, pressure, or intimidate customers regarding reviews

• Remove, suppress, or discourage truthful customer reviews in violation of applicable laws or platform policies

• Mislead customers about whether they may leave a public review

• Misrepresent private feedback as a complete or unbiased public review sample

Clients are responsible for ensuring that their review request practices do not improperly suppress, discourage, filter, or misrepresent customer reviews. LeadWave may recommend feedback and review request workflows designed to reduce legal or platform-policy risk.

LeadWave may recommend alternative feedback and review request workflows designed to reduce legal or platform-policy risk, including workflows that ask all eligible customers for reviews while also allowing unhappy customers to provide direct feedback.

7. No Guarantee of Reviews, Leads, Revenue, or Results

LeadWave may help clients improve their website, online presence, lead capture, customer follow-up, review request process, and automation systems. However, LeadWave does not guarantee:

• A specific number of leads

• A specific number of appointments

• A specific number of reviews

• A specific star rating

• A specific amount of revenue

• A specific search ranking

• A specific conversion rate

• Approval by Google, SMS carriers, email providers, review platforms, or other third-party platforms

• That any automation will produce a specific business outcome

Business results depend on many factors outside of LeadWave’s control, including the client’s offer, reputation, location, pricing, responsiveness, market demand, competition, customer service, advertising budget, and follow-up quality.

8. AI-Assisted Tools and Voice Automation

LeadWave may provide AI-assisted tools, automated workflows, chat systems, voice bot systems, or other AI-enabled services.

AI-assisted tools may be used for tasks such as lead intake, customer support, appointment routing, missed call responses, conversation summaries, FAQs, or other business communication functions.

Clients understand and agree that:

• AI-generated responses may not always be accurate, complete, or appropriate

• AI tools should be reviewed and monitored by the client

• AI tools should not be used as a substitute for professional, legal, medical, financial, emergency, or other regulated advice

• Clients are responsible for the information, instructions, and approvals they provide for AI tools

• Clients are responsible for reviewing customer-facing AI workflows before use

• LeadWave does not guarantee that AI tools will be error-free or uninterrupted

LeadWave may modify, suspend, or disable AI-assisted tools if we believe they are being used unlawfully, unsafely, deceptively, or in a way that creates unreasonable risk.

9. Third-Party Platforms and Services

LeadWave services may depend on third-party platforms and providers, including website hosting providers, CRM and automation platforms, SMS and email providers, payment processors, calendar and booking tools, AI technology providers, analytics tools, domain providers, social media platforms, and review platforms.

LeadWave is not responsible for outages, policy changes, account suspensions, deliverability issues, pricing changes, review removals, platform restrictions, data loss, or service interruptions caused by third-party platforms.

Clients are responsible for maintaining ownership, access, payment status, and compliance for their third-party accounts unless otherwise agreed in writing.

10. Payments, Billing, and Subscriptions

Fees, billing schedules, setup costs, monthly subscriptions, and payment terms will be described in a separate invoice, proposal, agreement, checkout page, or written communication.

Unless otherwise stated in writing:

• Setup fees are due before work begins

• Monthly subscription fees are billed in advance

• Late payments may result in paused work, disabled services, or account suspension

• Fees are non-refundable once work has started or services have been delivered

• Client is responsible for third-party costs, including software, domains, hosting, SMS usage, email usage, advertising spend, AI usage, and platform fees, unless otherwise stated

LeadWave may update pricing with reasonable notice.

11. Cancellations and Termination

Either party may cancel services according to the terms of the applicable proposal, invoice, subscription agreement, or written agreement.

LeadWave may suspend or terminate services immediately if:

• Payment is overdue

• The client violates these Terms

• The client uses our services unlawfully or deceptively

• The client creates legal, security, deliverability, or platform-policy risk

• A third-party platform suspends or restricts required access

• Continued service would create unreasonable risk for LeadWave

Upon cancellation or termination, the client remains responsible for unpaid fees, third-party charges, and any amounts owed for services already performed.

12. Website Content, Approvals, and Revisions

Clients are responsible for reviewing and approving website content, design, forms, automations, messages, review workflows, AI scripts, and other deliverables.

Once a client approves a deliverable or allows it to go live, the client accepts responsibility for its use, accuracy, compliance, and customer-facing impact.

LeadWave may make reasonable revisions as agreed in writing. Additional revisions, major changes, new pages, new workflows, or scope changes may require additional fees.

13. Intellectual Property

LeadWave retains ownership of its pre-existing materials, templates, systems, processes, workflows, automations, code snippets, strategies, training materials, internal documents, know-how, and intellectual property.

Clients may receive a limited, non-exclusive license to use deliverables created by LeadWave for their business while their account is active and paid, unless otherwise agreed in writing.

Clients retain ownership of their logos, brand assets, images, business information, customer lists, and other materials they provide to LeadWave.

By providing materials to LeadWave, the client represents that they own the materials or have permission to use them. The client grants LeadWave permission to use those materials as needed to provide services.

Unless the client requests otherwise in writing, LeadWave may display completed websites, designs, branding, screenshots, results, or general project descriptions in our portfolio, marketing materials, website, or sales presentations. LeadWave will not intentionally disclose sensitive client information without permission.

14. Confidentiality

LeadWave and the client may exchange confidential business, technical, customer, or account information.

Both parties agree to use reasonable care to protect confidential information and to use it only for the purpose of providing or receiving services.

Confidential information does not include information that is publicly available, independently developed, already known, or lawfully obtained from another source.

15. Data, Customer Information, and Privacy

LeadWave may process customer information on behalf of clients in order to provide websites, forms, automations, inboxes, SMS messages, email messages, review requests, appointment reminders, AI tools, and related services.

Clients are responsible for ensuring they have the right to collect, use, upload, and process customer information through LeadWave systems.

Use of personal information is also governed by our Privacy Policy, available on our website.

16. Disclaimers

LeadWave services are provided on an “as is” and “as available” basis unless otherwise stated in writing.

To the fullest extent permitted by law, LeadWave disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted service, error-free operation, deliverability, platform approval, search ranking, review generation, lead generation, or revenue performance.

LeadWave does not provide legal, tax, accounting, financial, medical, or regulatory advice. Clients should consult qualified professionals for advice specific to their business, industry, and legal obligations.

17. Limitation of Liability

To the fullest extent permitted by law, LeadWave will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost business, loss of goodwill, loss of data, platform suspension, review removal, message filtering, or business interruption.

To the fullest extent permitted by law, LeadWave’s total liability for any claim related to our services will not exceed the amount the client paid to LeadWave for the services giving rise to the claim during the three months before the claim arose.

18. Indemnification

Clients agree to defend, indemnify, and hold harmless LeadWave LLC, its owners, members, contractors, employees, partners, vendors, and affiliates from and against any claims, damages, liabilities, penalties, fines, losses, costs, and expenses, including reasonable attorney fees, arising out of or related to:

• The client’s business, products, or services

• The client’s website content, claims, offers, or advertising

• The client’s customer communications

• The client’s use of SMS, email, AI tools, review requests, or automations

• The client’s failure to obtain proper consent

• The client’s violation of laws, regulations, or platform policies

• The client’s use of review request workflows, customer feedback systems, customer communication tools, SMS, email, AI tools, or other automations

• Customer claims, complaints, disputes, or service issues involving the client

• Materials, images, logos, content, or data provided by the client

• The client’s breach of these Terms

19. Non-Solicitation

During the term of service and for twelve months after termination, clients agree not to knowingly solicit, hire, or contract directly with LeadWave’s employees, contractors, or vendors who were introduced through LeadWave, unless LeadWave provides written consent.

20. Force Majeure

LeadWave will not be liable for delays or failures caused by events outside our reasonable control, including natural disasters, power outages, internet outages, cyberattacks, labor disputes, government actions, platform outages, carrier disruptions, payment processor issues, or third-party service failures.

21. Changes to These Terms

LeadWave may update these Terms from time to time. The updated version will be posted on our website with a revised effective date.

Continued use of our website or services after updated Terms are posted means you accept the updated Terms.

22. Governing Law

These Terms are governed by the laws of the State of Michigan, without regard to conflict of law principles.

Any dispute arising from these Terms or LeadWave’s services shall be handled in the state or federal courts located in Michigan, unless otherwise required by law or agreed in writing.

23. Contact Information

Questions about these Terms may be sent to:

LeadWave LLC
Email: [email protected]
Website: getleadwave.com

By using our website or services, you acknowledge that you have read, understood, and agreed to these Terms of Service.